The glass cases, the ladies in black, the bustling shoppers -- department store counters can be daunting. Not anymore. Follow our handy guide before you hit the stores and you can keep the experience fun and easy.
If you’re a seasoned pro and know what you need, a quick trip to Sephora or an online visit to a site (like our Online Boutique!) are quick, easy solutions. But if you want a little more hand-holding and guidance, your local department store is a great option. Some of the most talented artists and friendliest salespersons work at department stores, and if you’re looking for a new foundation (or anything else), they can be invaluable.
Communication is key
Establish what you’re going in for: to explore new stuff from your favorite brand? To get matched for your perfect foundation shade? To learn about the latest skincare? Or maybe you just want to replenish your mascara. Know this before you walk in so you can effectively communicate your objective. Good phrases to use:
“Thanks, but I’m just playing around for now. I’ll let you know if I have any questions.”
“I just need to grab a couple of my staples real quick. Here’s what I need: [...]”
“Can you tell me about [product I saw in a magazine/on TV/etc.]?”
Consider the other side of the counter
Obviously you’re never obligated to purchase something you don’t want or need, but be careful not to waste a salesperson’s time if you don’t intend to buy. If you just want to look at shades before you buy them online, you need to communicate this to them so they will leave you to your own devices rather than waste their time trying to sell you something. You wouldn’t go into a restaurant and take up a table ordering water for hours, would you?
If they spend a lot of time with you and you absolutely don’t find what you need, thank them for their time, ask for their name or get their business card, and (if they’ve been helpful and you like them, of course) tell them that you’ll come back to them when you need help next time. Don’t feel bad about not spending money if you both tried to find something and couldn’t. It happens.
Source: beautylish.com
