Researchers have discovered two universal characteristics that contribute to the attractiveness of a woman’s face.
The amount of color contrast around the eyes and lips
Women naturally tend to have darker lips and skin around the eyes. So, our brains subconsciously note that as a sign of femininity. The more color contrast between a woman’s eyes and lips and her skin tone, the more feminine—and thus evolutionary attractive—she is seen to be. Lipstick and eye shadow are makeup staples because they enhance those features.
Note: The effect of enhanced outer eye and lip color is greatest on straight men, since they biologically are wired to be drawn to feminine-looking, fertile women.
How symmetrical and even her face is
The Association for Psychological Science explains that we also like symmetrical faces, even when we can’t perceive the symmetry. You may not realize it, but the majority of faces are slightly asymmetrical–either one side will be wider than another, eye shapes will have minor differences, one cheekbone may be a bit less pronounced, etc. And the fewer of these variations a face has, the more attractive it is perceived. Makeup evens skin tone and contouring, eyeliner and lipliner also can make those features appear more symmetrical.
Makeup is an effective tool to appear more biologically attractive. The question is how do you make the most of it?
Source: scienceofpeople.com
